The proof is in the pudding.
If it works for them - it should work for you.
It work’s for Gucci.
client testimonial. Short written testimonial + video testimonial.
Gucci
Marketing issue solved: packaging design
Area: North-America
The sweet smell of brand appeal
Implicit research helps improve packaging design and influence luxury fragrance buyers’ purchase decision.
Coty, in collaboration with Strategir
MMA Insurances
Marketing issue solved: brand repositioning
Area: France
An insurance company that really cares
Research into decision motives results in identifying solid building blocks for a future-proof strategy.
Co-production with OpinionWay
Lay’s chips
Marketing issue solved: global communications platform
Area: Global
Neuro marketing on a Champion’s League level
Transform Lay’s Champion’s League sponsoring platform into their best performing campaign ever, using implicit methods.
Pepsico
Swedish home furnishings
Marketing issue solved: optimising in-store music
Area: Global
Veldig bra! The subconscious impact of in-store music
Optimising the impact of music on the in-store experience for the world's greatest home furnishing retailer, using neuroscience insights.
It’s helping Lay’s.
client testimonial. Short written testimonial + video testimonial.
Leading shampoo brand
Marketing issue solved: packaging design
Area: North-America & UK
You are worth it, be we know why you love it
Implicit psychological profiling increases the intuitive brand appeal of packaging designs for America's best-selling shampoo brand.
Collaboration with Strategir
Galbani
Marketing issue solved: brand preference
Area: Italy
My mozzarella is better than yours
Implicit motives research unravels why mozzarella is such a winner in the cheese category and how to further boost consumers’ preference for Galbani.
Lactalis, in collaboration with Strategir
Clinique skin care
Marketing issue solved: campaign impact prediction
Area: Belgium, Netherlands, Luxemburg
The Beauty and the polluting Beast
Implicit associations between campaign assets and campaign objectives accurately predict how eco-themed messages impact the purchase intention.
Estée Lauder Companies
Luxury cosmetics
Marketing issue solved: campaign strategy
Area: Global
Elle est belle
France’s most iconic luxury brand uses the implicit motivation model to enhance the marketing initiatives of its cosmetics unit on a global scale.
Volkswagen knows.
Why people buy (and don’t buy) electric vehicles
Leveraging data sourced using neuroscience to understand what motivates consumers to buy electrical vehicles.
Marketing issue solved: campaign strategy
Area: Belgium
client testimonial. Short written testimonial + video testimonial.
Sun detergents
Marketing issue solved: brand sustainability
Area: Belgium, Netherlands, Luxemburg
Clean but not mean
Finding the delicate balance between product functionality (as clean as can be) and brand purpose (sustainability).
Unilever
Volkswagen
Marketing issue solved: campaign strategy
Area: Belgium
Why people buy (and don’t buy) electric vehicles
Leveraging data sourced using neuroscience to understand what motivates consumers to buy electrical vehicles.
Grohe
Marketing issue solved: brand differentiation
Area: Global
Bathrooms are much more than rooms to bathe in
Implicit motivation science reveals which need—besides getting clean—consumers seek when hitting the showers or running a bath.
Contrex
Marketing issue solved: packaging rejuvenation
Area: Europe
Is mineral water about minerals?
Revealing the why behind consumers’ penchant to drink mineral water to feel good rather than just to hydrate, then translating it into a new packaging concept.
Nestlé waters, in collaboration with Strategir
It’s helping Lipton.
client testimonial. Short written testimonial + video testimonial.
Luxury cosmetics
Marketing issue solved: managing cultural differences
Area: Global
I want to be beautiful because…
Exposing women’s underlying motives for wanting to be beautiful in all continents and drawing conclusions on how to respect cultural differences in global brands.
TUI Travel
Marketing issue solved: product development
Area: Global
Bye bye Banana boat ride
Implicit motivation models help decide which directions tourism should evolve in to meet changing consumer needs, desires and expectations.
Schweppes
Marketing issue solved: EU communications platform development
Area: Europe
Sex does (not always) sell
Implicit motivation modelling debunks the myth that softdrinks are sold because of sexual motives, instead identifies and activates consumers’ true drivers.
Schweppes International Limited / Suntory
Lipton Ice Tea
Marketing issue solved: social brand relevance
Area: Belgium, Netherlands, Luxemburg
Better together
Advanced psychological profiling affirms the strong implicit bond between our human need for togetherness, Lipton’s products and its brand purpose.
Unilever