Ecology Motives
A scientific tool for consumer research using an implicit motivation model specifically aimed at the relation between ecology and consumption habits.
Most of us pretend to be more ecological than we really are, or declare to be more willing to change our consumption habits in favour of eco-friendly alternatives than is actually the case. This is the famous “say-do” gap. It is proven that this bias is even larger for socially ‘touchy’ subject such as ecology.
For brands it is crucial to have a highly accurate and highly detailed understanding of what precisie type, form, variant of ecology is relevant within a specific category, market or segment. Beyond Reason’s ECOLOGY MOTIVES Implicit Module delivers unbiassed data on this ultra-biassed topic.
The Ecology Motives implicit module is a perfect add-on to your ecology-related online survey or questionnaires. Combine both, and you will have a more complete and detailed vision of all things green.
Find out why consumers want your brand
Geared up to focus on Ecology, this Beyond Reason Implicit Motives Module —BRIMM for short—measures consumers’ response to 16 stimuli. The results offer a detailed understanding of which aspects of ecology are most relevant in your specific market category, and map your brand’s current performance in relation to the most important ecology motives on a general level.
Implicit Modules designed as tag-ons, effortless link-up with any online survey. Easy to understand, simple to connect with your daily marketing practices.
For more details, download our Implicit Motivation Modules product sheet.
The Ecology implicit module measures two things
identifies and quantifies the most relevant ecology motives within any chosen category
indicates how your chosen brand, product, or service performs
Results immediately downloadable after the completion of your field work
Data that’s easy to read
Clear recommendations for your communication
Tap into the magical 95% of hidden brain activity that drives consumer preference, purchase decisions and brand loyalty
Projects in
30 countries
Motivational profiles for
100+ brands
Consumer responses
50 million
Customers in
4 continents
