Ethics Motives
A scientific tool for consumer research using an implicit motivation model specifically aimed at the relation between ethics and brands.
In striving for righteousness, consumers are increasingly more aware that each coin they spend counts as a vote. In their spending, consumers have found a way to be vocal about what they thinks matters. As it turns out, consumers don’t care much for brands with dollar bills in their eyes, what they want is a brand that cares.
Blatantly unethical brands are cast aside in favour of those with a purpose that goes beyond profit. The latter, as marketers have understood, have a potential for rapid expansion. To get a grip on these new insights, it’s important to know which aspects of your brand ethics consumers actually relate to, and measure how your efforts compare to those of the competition.
The Ethics Motives implicit module is a perfect add-on to your ethics-related online survey or questionnaires. Combine both, and you will have a more complete and detailed vision of all things ethical.
Find out why consumers want your brand
Geared up to focus on Ethics motives, this Beyond Reason’s Implicit Motivation Module —BRIMM for short— measures consumers’ response to 12 stimuli. The results offer a detailed understanding of which aspects of ethics are most relevant in your specific market category, and map your brand’s current performance in relation to the most important ethics motives on a general level.
Implicit Modules designed as tag-ons, effortless link-up with any online survey. Easy to understand, simple to connect with your daily marketing practices.
For more details, download our Implicit Motivation Modules product sheet.
The Ethics implicit module measures two things
identifies and quantifies the most relevant ethics motives within any chosen category
indicates how your chosen brand, product, or service performs
Results immediately downloadable after the completion of your field work
Data that’s easy to read
Clear recommendations for your communication
Tap into the magical 95% of hidden brain activity that drives consumer preference, purchase decisions and brand loyalty
Projects in
30 countries
Motivational profiles for
100+ brands
Consumer responses
50 million
Customers in
4 continents
