Food Experience Motives
A scientific tool for consumer research using an implicit motivation model specifically aimed at the relation between food, feelings and experience.
Our relationship with food is a complicated one. Sure, we eat to silence hungry tummies. But in Western societies, where food is abundant, being hungry counts only as the first and most basic trigger for picking out food. Next, there is the much more intricate question of what to eat, exactly.
So why do we choose Angus steak over ‘just’ steak? Why do we munch salads all week, then splurge on ice cream sundaes on Sundays? The answer is a complex one. Our motives range form the necessity to indulge over our search for comfort to a need to confirm our social status, to conform or to be reassured. Find out why your consumers choose your brand and what the main drivers are in the particular branch of food you’re in.
Find out why consumers want your brand
Geared up to focus on Food Experience motives, this Beyond Reason’s Implicit Motivation Module —BRIMM for short— measures consumers’ response to 12 stimuli. The results offer a detailed understanding of which aspects of food are most relevant in your specific market category, and map your brand’s current performance in relation to the most important food motives on a general level.
Implicit Modules designed as tag-ons, effortless link-up with any online survey. Easy to understand, simple to connect with your daily marketing practices.
For more details, download our Implicit Motivation Modules product sheet.
The Food Experience implicit module measures two things
identifies and quantifies the most relevant food experience motives within any chosen category
indicates how your chosen brand, product, or service performs
Results immediately downloadable after the completion of your field work
Data that’s easy to read
Clear recommendations for your communication
Tap into the magical 95% of hidden brain activity that drives consumer preference, purchase decisions and brand loyalty
Projects in
30 countries
Motivational profiles for
100+ brands
Consumer responses
50 million
Customers in
4 continents
