Implicit Motivation Modules for Brands
When it comes to understanding our own actions, us humans are usually in the dark. We post-rationalise, sure, but we are unable to truly account for the reasons behind most of our actions. Why? Because our subconscious system is the one doing the decision-making. And this inconsistency between what people say and do is not without risk for marketeers.
Understanding your audience is key. Use implicit insights to uncover their true motives, play out your discoveries well, and your customers will be irresistibly drawn to like and buy your brand.
Unhide what consumers really think with science
Our emotional knowledge overrides our rational knowledge when we make purchases. This insight has important implications for how a brand or product might be marketed.
We’ve developed the Beyond Reason Implicit Measure tool with senior scientists of Project Implicit, a collaboration between Harvard University, the University of Virginia and the University of Washington. The tool unearths hidden motivations or “deep feelings” information and insights that helps managers determine what to do next.
BRIM measures 128 known psychological drivers, telling you exactly what triggers consumers to pick your product or service over another. With these motives ranked in order of importance, you’ll know just where to point the gun in your next campaign.
Care to see how BRIM can help you?
In just a couple of days, you’ll have results coupled with clear insights on what your consumers expect from your brand.
Use insights to improve your marketing performance
Find out what motivates your customers to choose your brand, and understand their tendency to opt for your competitor
Detect opportunities by mapping how respondents feel about certain brands versus what they expect from this product or service category in general
Count on our strategic recommendations to focus on the motives that differentiate your brand, influence preference, increase your perceived value and boost loyalty
Ask for hands-on advice on how to build a brand that better fulfils your customer’s psychological and functional goals
Make sure you know exactly where to scratch your customer’s itch—not approximately
Projects in
30 countries
Motivational profiles for
100+ brands
Consumer responses
50 million
Customers in
4 continents
