Healthy Food Motives
A scientific tool for consumer research using an implicit motivation model specifically aimed at the relation between health and food.
Consumers are adopting a more health-conscious eating pattern. While that’s good news, it’s also confusing, as their definition of healthy foods seems to be constantly shifting. Today’s consumers value local, natural, organic and sustainable offerings. But how do these findings relate to the traditional drivers dictating purchase decisions in the food market as a whole?
Should you jump on the band wagon and produce popular food staples like milk and meat substitutes? Or might this put off your loyal customer base? If so, are there other ways to meet their needs? Understanding why your customers choose your brand or prefer others provides clarity and lowers your risk of betting on the wrong trend.
Find out why consumers want your brand
Geared up to focus on Healthy Food motives, this Beyond Reason Implicit Motivation Module —BRIMM for short—measures consumers’ response to 16 stimuli. The results offer a detailed understanding of which aspects of health are most relevant in your specific market category, and map your brand’s current performance in relation to the most important healthy foods motives on a general level.
Implicit Modules designed as tag-ons, effortless link-up with any online survey. Easy to understand, simple to connect with your daily marketing practices.
For more details, download our Implicit Motivation Modules product sheet.
The Healthy Foods implicit module measures two things
identifies and quantifies the most relevant healthy food motives within any chosen category
indicates how your chosen brand, product, or service performs
Results immediately downloadable after the completion of your field work
Data that’s easy to read
Clear recommendations for your communication
Tap into the magical 95% of hidden brain activity that drives consumer preference, purchase decisions and brand loyalty
Projects in
30 countries
Motivational profiles for
100+ brands
Consumer responses
50 million
Customers in
4 continents
