Implicit Motivation

If you don’t know what this is, it’s probably the best thing you will read today.

1. Implicit Motivation is the brain mechanism that controls what we like, decide, pay attention to, remember. In short, it is a sub-conscious brain system that governs most aspects of our behaviour

2. Decisions can be understood as automatic cost benefit equations. We always seek a maximal fulfilment of our expectations or needs against the lowest possible effort or cost. Contrary to popular belief, decisions are mainly sub-conscious.

3. Implicit Research is a relatively new method that allows to ‘dig’ directly into the subconscious brain. By doing so, it reveals deep fundamental truths, attitudes, desires -which are often in contradiction with what people self-declare. Beyond Reason is one of the world leaders in commercial Implicit Research