Implicit Emotions
A scientific tool for consumer research using an implicit motivation module specifically aimed at the relation between human emotions, the category you operate in and the marketing initiative (or asset) you wish to research.
Emotions have a major impact on consumer behaviour. There is no creative brief that doesn’t include emotions. No research brief that doesn’t want to find out how people feel about your brand, your service or you to be developed concept.
Here’s the catch. Ask any psychiatrist - people find it very hard to express or verbalise their exact feelings. It becomes worse if we ask them to predict how they will feel about things that do not even exist. Apple iPads, Airbnb and Post-it notes would not exist if their developers would have used the emotions people reported.
This issue can now be solved with Implicit Emotions research. The test mimics the emotional response of our brain, to any type of sensorial input, and excludes any form of self reporting. It is currently the best available method, to accurately capture how people feel about your brand.
Find out why consumers want your brand
Geared up to focus on Implicit Emotions, this Beyond Reason Implicit Motives Module —BRIMM for short— measures consumers’ response using 10 graduations of positive and negative emotions. The results offer a detailed understanding of which aspects of emotions are most relevant in your specific market category, and map your brand’s current performance in relation to the most important emotions motives on a general level.
Implicit Modules designed as tag-ons, effortless link-up with any online survey. Easy to understand, simple to connect with your daily marketing practices.
For more details, download our Implicit Motivation Modules product sheet.
The Implicit Emotions module measures two things
identifies and quantifies the most relevant implicit emotions within any chosen category
indicates how your chosen brand, product, or service performs
Results immediately downloadable after the completion of your field work
Data that’s easy to read
Clear recommendations for your communication
Tap into the magical 95% of hidden brain activity that drives consumer preference, purchase decisions and brand loyalty
Projects in
30 countries
Motivational profiles for
100+ brands
Consumer responses
50 million
Customers in
4 continents
