Open Implicit Platform
A highly reliable research tool specifically designed to measure the implicit strength of association between two items that matter to you - but that are not covered by our other modules.
Just imagine that you need to know - as part of a creative exercise - what colour has the strongest positive association with your market category. Would it be Heineken’s green, Budweiser’s red or simply the golden glow of any pint? Our open implicit platform allows you to measure the strength of these associations.
Or imagine that you need to find out - as part a brand activation strategy - what type of sports has the strongest positive association with your emerging health food brand? Also here, our user-friendly & cost-efficient open implicit platform, will generate the data you need, in no time.
Implicit Modules designed as tag-ons, effortless link-up with any online survey. Easy to understand, simple to connect with your daily marketing practices.
For more details, download our Implicit Motivation Modules product sheet.
The Open Implicit Platform measures two things
identifies and quantifies the most relevant motives for your chosen item within any chosen category
indicates how your chosen brand, product, or service performs
Results immediately downloadable after the completion of your field work
Data that’s easy to read
Clear recommendations for your communication
Tap into the magical 95% of hidden brain activity that drives consumer preference, purchase decisions and brand loyalty
Projects in
30 countries
Motivational profiles for
100+ brands
Consumer responses
50 million
Customers in
4 continents
