Sexuality Motives
A scientific tool for consumer research using an implicit motivation model specifically aimed at the relation between sexuality, sensuality and brands.
Sex sells. But when it comes to sex, things are complicated. It drives the behaviour of all living things in most everything we do. It meddles with much of our interactions, dictates our choices and even influences which brands we buy. This test, however, is not about measuring if your are a sexy brand. What it does measure is what exact form, type or incarnation of sexuality is important in the category you operate in.
Basically, there’s all kinds of sexy, and if you’re in an industry like cosmetics, fashion, eyewear, watches, luxury and so on, these nuances matter a great deal. A precise and detailed understanding of what makes your customer tick can make or break your brand in today’s hyper saturated marketplace. Implicit research will provide you with the insights you need to finetune your key messages.
Find out why consumers want your brand
Geared up to focus on Sexuality motives, this Beyond Reason’s Implicit Motivation Module —BRIMM for short— measures consumers’ response to 16 stimuli. The results offer a detailed understanding of which aspects of sexuality are most relevant in your specific market category, and map your brand’s current performance in relation to the most important health sex-related motives on a general level.
Implicit Modules designed as tag-ons, effortless link-up with any online survey. Easy to understand, simple to connect with your daily marketing practices.
For more details, download our Implicit Motivation Modules product sheet.
The Sexuality implicit module measures two things
identifies and quantifies the most relevant sexual motives within any chosen category
indicates how your chosen brand, product, or service performs
Results immediately downloadable after the completion of your field work
Data that’s easy to read
Clear recommendations for your communication
Tap into the magical 95% of hidden brain activity that drives consumer preference, purchase decisions and brand loyalty
Projects in
30 countries
Motivational profiles for
100+ brands
Consumer responses
50 million
Customers in
4 continents
