Trust Motives
A scientific tool for consumer research using an implicit motivation model specifically aimed at the relation between trust and brands.
Trust is what fuels human relationships. It defines the laws of attraction, dictating which people, organisations, brands, products and services tickle our fancy. Bottom line is we choose those we deem trustworthy. Whether we do, though, is a subconscious decision rooted in millennia of evolution. It’s a system of checks and balances that analyses risk at a glance. It makes us ignore what feels uncertain and choose what we view as safe.
The higher the trust level of a brand, the higher its appeal. This implicit module is engineered to reveal the nature of trust your consumers put in your brand and find out what motivates them to trust it. Find out how you score compared to others in your industry and use the insights to better manage this crucial aspect of your brand-consumer relation.
Find out why consumers want your brand
Geared up to focus on Trust motives, this Beyond Reason’s Implicit Motivation Module —BRIMM for short— measures consumers’ response to 12 stimuli. The results offer a detailed understanding of which aspects of trust are most relevant in your specific market category, and map your brand’s current performance in relation to the most important trust motives on a general level.
Implicit Modules designed as tag-ons, effortless link-up with any online survey. Easy to understand, simple to connect with your daily marketing practices.
For more details, download our Implicit Motivation Modules product sheet.
The Trust implicit module measures two things
identifies and quantifies the most relevant trust motives within any chosen category
indicates how your chosen brand, product, or service performs
Results immediately downloadable after the completion of your field work
Data that’s easy to read
Clear recommendations for your communication
Tap into the magical 95% of hidden brain activity that drives consumer preference, purchase decisions and brand loyalty
Projects in
30 countries
Motivational profiles for
100+ brands
Consumer responses
50 million
Customers in
4 continents
