The Neuroscience of Social Media Advertising
Join this 45-minute webinar on Thursday, 21 April 2022 at 12:30 CET with Olivier Tjon, co-founder of Beyond Reason.
It's a question that has been coming back throughout the webinars and during the Implicit Academy a while ago: what does our research say about social media advertising? As this question spans a multitude of industries and topics, we dedicated a separate webinar to it.
Introduction
The brain does not react to social media ads and television ads in the same manner.
The brain does not direct its attention to social media ads and newspaper ads in the same manner.
The brain does not memorise social media ads and outdoor ads in the same manner.
Social media advertising has an altogether different impact on consumer preferences and purchase decisions. The distinction between powerful and meaningless social media ads can now be observed using recent neuro-insights and implicit consumer research.
Join the rank of next-gen marketeers. Discover how we transform complex brain science into simple brain hacks, to leverage the social-media ROI of world class brands.
Speaker
Olivier Tjon, co-founder of Beyond Reason
Register here
World-class brands rely on Beyond Reason to hack the purchase decision.
About Beyond Reason
Beyond Reason is a fast growing European consultancy with a proven and fully operational neuro-marketing method, based on implicit motivation science. It is our mission to make the hidden world of the implicit accessible for all marketing professionals - such as research agencies and brands - with user friendly, cost-efficient implicit motivation research. We’ve done implicit research projects in 30 countries for customers in 4 continents, capturing implicit motivational profiles for 100+ brands from over 50 million consumer responses.
