Sex (not always) sells
A webinar about neuroscience, marketing & sex
Join this 30-minute Lunch & Learn webinar on Thursday, 25 February 2021 at 13:00 CET / the Paris time zone with Nathan Axford, Co-Founder of Beyond Reason
Let’s talk about sex Baby!
No, we’re not discussing 50 Shades of Grey, but we will explain how a scientific motivational model with 16 shades, nuances or variations of sexuality boosts the performance of world class brands.
Sex does not always sell, but touching your consumer in the right place might get you a long way.
During this 30 minute hanky panky Lunch and Learn you will discover:
How a global leader in luxury cosmetics has used this implicit method to differentiate itself from the competition.
How the detailed psychological mapping of sexuality and sensuality needs, has kickstarted a challenger in the condoms and lube category.
Why it is extremely tricky for brands to rely on consumer statements when dealing with sensitive subjects such as sex and intimacy.
Speaker
Nathan Axford, Co-Founder Beyond Reason.